“They were very innovative in that regard and it helped sell the lures nationwide,” Kellogg explained. Large department store chains were thriving, and the individually packaged lures nicely accommodated these self-serve retail businesses. “They were the first metal lure company that individually packaged the lure,” said Kellogg. At that time, lures were typically sold from a wallboard behind the store counter of a local mom-and-pop shop. The Lavallees also came up with an innovative packaging concept making the lure retail-friendly in a growing market. “Those cuts at specific angles give it a unique side-to-side action.” It also casts a mile, which was an especially popular feature with shore fishermen. “It has a very unique cut,” said Kellogg. An angler could catch a wide variety of game fish on the Kastmaster by simply reeling it in. Extremely versatile, the lure could be used with just about any technique under any condition. One reason was that it was so easy to fish. The Kastmaster caught on quickly and was accepted by freshwater and saltwater anglers alike. The modified design would become the most popular lure Acme ever sold, the Kastmaster. Then, they added a high quality, jewelry-like finish and gave it a new name.
They modified the lure by elongating it to create a more pronounced side-to-side darting action. The Lavallees began testing and experimenting with the Splune, tweaking the design on the workbench.
Acme entered a royalty agreement with EDA for the rights to manufacture and sell the lure.
Initially, the lure wasn’t called Kastmaster it had been dubbed the Splune. Then they got hooked up with Engineering Design Associates (EDA), which is actually the firm that designed the Kastmaster.” “Their first spoon was the Fiord,” said Kurt Kellogg, owner of Uncle Josh/Hard and Soft Lure Company, which acquired the rights to Acme Tackle in 2013.
0 kommentar(er)
